Matu saw its inception in the heartland of Charotar as part of an organization that was dedicated to serve the society in Mogar village, near Anand. “Matu” is referred to as cow in Tamil and was considered to be one of the most favourite animals of Lord Krishna. While we were determined to get back to our roots and revive the ancient traditions, the best word we could give to our identity was Matu.
One fine evening, four visionary thinkers were sitting in the tranquil premises of an ashram discussing various ways in which they could help the society by getting back to the original traditions and secrets. It was then that they decided to join hands to form a family of 400 people and start delivering basic things which people use in their daily lives. Sprouting from an organization that believes in “Sevamuktischa Gamyatam”, meaning one attains true salvation by serving to the society selflessly, we emphasize on serving the community catering to their current and future needs with the help of age old traditions and practices and trying to revive our culture.
Mission:
Our purpose is to revive the ancient traditions which were used by our ancestors and pass it on to the society so that they not only get close to our culture but also begin to reap its benefits for a healthy present and future!
Vision:
We envision to bring a wave of change wherein we encourage more and more people to adopt a healthy, natural and eco-friendly lifestyle and live a healthy and happy life!
Values:
Our values are what define us… keeping that in mind we do not define ourselves as a business, rather we stick to our purpose that is to serve people. Being a family, an ashram and a school, we are thoughtful about creating a culture which is all about giving back to the society in endless traditional ways.